As an online coach, you must understand that you have better chances of attracting more people to do business with you if you have stronger online presence. It’s important to ensure that your prospects are aware that you and your coaching services exist in the online arena. Aside from using PPC ads and paid links, you can also make this happen through article marketing.
What’s article marketing? This is the process of marketing any type of product, service, or websites in the online arena through content distribution or article publication. The idea here is to attract your potential clients by giving them the kind of information that they need and in return, you’ll get the chance to send them to your website or blog. As you know, this is usually the first step in getting them to sign up to what you offer.
Article marketing can be a tedious process especially for people who are new to this endeavor. Getting on top would mean writing lots of high quality articles and distributing them to as many article directories and blogs as possible. It is through this that you’ll be able to showcase your expertise in your niche, build inbound links for your website, and generate as much traffic as possible.
There are several tips and techniques that you can make use of if you want to generate positive results from this tool sooner than later. Some of them are the following:
1. Talk about topics that are interesting to your target audience – always. First, it’s important to make sure that your chosen topics will help you capture the attention of your potential clients. I suggest that you know the people that you’re writing for and determine their common problems and the reasons why they might want to do business with you. These are the best topics for your articles. They will not only help you generate qualified traffic for your website but they will also help in positioning yourself as an authority in your niche.
2. Take your time when writing your titles and ensure that they’re captivating. Be very creative when writing the title for each of your articles. You need to put your best foot forward if you want your articles to be chosen each time they show up on relevant listings. What I recommend is that you tell your readers the kind of information or help that you’re giving out using as few words as possible. If applicable, make your titles benefit-driven and thought-provoking. This is the best thing that you can do to boost your open rate.
3. Ensure that your articles are all amazing. Unlike when running a typical business, you do not get to personally meet your potential clients when offering your services in the online arena. So, it’s important to ensure that your articles will leave a lasting impression. This will happen if they’re very useful, very informative, and perfectly written.