Article marketing is a proven way to promote a website or a blog and drive traffic to it. Everyday, hundreds of thousands of articles are published on the web and the trend is just going to grow even more. However, when it comes down to driving traffic to their articles, most article marketers get confused. There are different ways to drive traffic to your articles, but one that has proven to work great and is one of the best ways to generate exposure is doing some simple yet solid SEO.
All the major search engines love content and they love article directories and blogs. And they index a lot of articles from both types of websites every day. This of course makes it easier for you to get an article indexed fast and get a good ranking. But still, the majority of internet marketers think that article marketing is dead because they can not seem to get their articles to rank. And they fail to get the most out of their article marketing campaigns in terms of traffic.
To start off, make sure you’re writing quality articles. Getting your article to rank in the search engines will give you visitors, but if the same visitors think the quality of your article is poor and there is nothing in it for them, you’ll have wasted all your efforts. This seems obvious, however when you look at the vast majority of the content out there it seems that many people are still not getting it.
Then, be sure you do your keyword research. This is crucial if you want to have success with this marketing method. Too many people pick keywords at random or fail to pick keywords that get searched for, and they end up ranking high but did the work all for naught, because no one will ever read their articles. This is why the keyword research step is really essential.
When you want to get your articles ranked in the search engines, you need to target long-tail keywords. It is a requirement, not an option. Choose relevant keywords in your niche that have 4 or more words, that get searched for, and that are not very competitive. When you want to determine how many searches per month a keyword gets, make sure you use Google keyword tool with exact matches, not broad matches. Exact matches will give you the number of searches per month when people type exactly a keyword and nothing else with it. This is a very accurate estimation of how many visitors you could get to one article provided you rank on the top of the page.
The next step once you’ve picked up the keyword of your article is to write a keyword rich article that will give you SEO benefits. Here are the main guidelines you need to follow. Put your keyword in the title of your article. Do not just put the keyword though, make sure the title is attention-grabbing and will attract readers. Then, put your keyword once in the first paragraph and a couple of times in your article body. This is actually no rocket science at all, and many people tend to complicate things. Just keep it simple.
The next step is to publish your article on a good article. One is enough, so make sure you pick a top one. There are a few high quality directories which articles rank extremely well. After publishing your article, you need to promote it. Most people do not bother to do this, but the truth is that if you do not promote your articles they will not rank very high, especially in a niche that has a little competition. To promote your article, you need to write another article and include a backlink to the first one. There are actually many ways to do this and you can easily build many different kinds of backlinks without too much effort if you know how to do it right.
Once you have your article published on a good article directory and you’ve built backlinks to it, you can consider you’ve done a good job with the SEO of your article. And you should soon see some great rankings.